Stick It Up...

Now I ask you, is this ingenious marketing designed to catch the eye with its brazen statement? Were they aiming for a viral following? 

It ticks a lot of boxes : 

• The 'Golden Arches' clearly identify the brand
• The location is very clear (though perhaps minimalist)
• The opening time is clearly stated

On top of all that, they've made sure that all their potential customers get a damn good laugh on the way!

Whether this is the fumblings of a naive printer or a purposeful campaign, it is largely doing a pretty good job.

If I ever make it to Yass (in NSW, Australia) I'm certainly going to stop by the sign and get a selfie in front of it.  Maybe I'll even take a homemade sign to hold up in front of it that says 'Kiss'...

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