It ticks a lot of boxes :
- The 'Golden Arches' clearly identify the brand
- The location is very clear (though perhaps minimalist)
- The opening time is clearly stated
On top of all that, they've made sure that all their potential customers get a damn good laugh on the way!
Whether this is the fumblings of a naive printer or a purposeful campaign, it is largely doing a pretty good job.
If I ever make it to Yass (in NSW, Australia) I'm certainly going to stop by the sign and get a selfie in front of it. Maybe I'll even take a homemade sign to hold up in front of it that says 'Kiss'...