Web Content--Form And Function

More than pretty, your website needs to function smoothly for your clients.

My website still wasn’t quite right.

After I’d completed a web-audit and identified the areas where I could improve my website homepage, I started doing a bit of tweaking in some other areas like my products. I needed to tell people what I did in neatly packaged products (I still have to add some, like blog-writing, because obviously I’m great at that!)  and direct them towards finding out more information, contacting me and finally--purchasing my high-quality services.
  
I was excited about how much I’d changed my website and asked a friend and mentor to have a look at it and tell me what she thought.  Both being freelancers, we have a bi-monthly meeting where we talk about our businesses and anything else we want to. It’s awesome.

After a short discussion about my website the takeaway message was that while my website sounded awesome (just like me), it actually didn’t look like me.  My friend (bless her) said that it was grey and that I was bright colours (I love her). As soon as we nutted out that this was the problem it seemed so obvious that I don’t know why I hadn’t spotted it before.  Of course it is just natural that I would be so focused on the words that the pictures were an afterthought.

Armed with this new information, I was just itching to go and inject my website with the bright colours of my personality so that it looked and sounded just like me.  
Now, my website is not only functional, full of keywords, and welcoming but it also looks and sounds like me--I love her.

Along the way I updated all of the rest of the pages on my website.  Here’s what I did to improve my website and what you can do to make sure your website is welcoming people to your services properly.

Branding on Point
Firstly, my logo was not big enough.I couldn’t enlarge it in the template on the web platform I was using so I had to make a workaround.  If you read the blog before this one you’ll know that I sorted that out on my homepage by getting rid of the logo box and inserted it as a picture instead.  However, removing the logo from my template meant that it disappeared from all my other pages too. So, I’ve put my logo on every, single page so that whenever someone is reading my content, they’ll also be seeing my brand--front and centre. 

I Got Social
I want people to be able to contact me or find out more about me from every single page on my website.  So, I added the social icons to every page. Now my clients can access my Facebook business page, my Instagram, my LinkedIn and my email from whichever part of the journey they’re on through my website.

All About Me
I streamlined my about page.  I highlighted three reasons why people would want to choose me to write good content for them. I think I made a compelling argument for why I might just be the best copywriter for the job.  I added a button with ‘contact me’ on it that will take them straight to my email address so that I can strike while the iron is hot! I’ve just convinced them that I’m the best person for the job and now the next thing to do is to CONTACT ME.

Making Communication Easy 
My contact page got the same sleek treatment, although I did remove some things and add others.  I made my content more inviting and offered multiple avenues with which to contact me. My clients can call, email, text, message me on Facebook, LinkedIn, or Instagram or fill in my contact form.  So, my clients can contact me via whichever method makes them feel most comfortable.
I added my products to my contact page so that if I ever want to simply market the contact page of my website, then my products list will be right there too displaying all of my packaged services.

The Same but Different
When it came to the wedding vows page on my website I knew I was pretty happy with the words as they were, but it looked like too much writing. So I split up the writing to create more white space, and made sure each paragraph started with a bolded sentence that could be skim-read.  I don’t know about you but I like to skim read before I commit to a whole-page worth of reading.
I also added the relevant products (wedding vows and speech-writing) to the end of the page so that clients won’t have to go back to my services page and scroll through it to find the product they’re after.  

My strengths are in creating compelling words in all the right places to help your (and my) clients easily find what they’re looking for on your website.  
I’m not a web-designer by any stretch of the imagination.  I have given my website good functional features to help my clients find out more about me, my services and how to contact me.  I’ve also created pages that would be useful for marketing purposes--none of them are lazing around uselessly. Those things are really important.  

You’ve have to entice your clients to want to interact with your website, and that’s where a few choice words can be magic.
If you’d like a free web-audit or a discussion about your web-content needs, you can contact me any way you like.  Here’s a link to my contact page with all my details. See what I did there?