WEB COntent-- From Discontent to 'Super Content'

This is how people look when they are 'super content' with their web content.

I’ve been working away on a few things on my website to make it oh so much more appealing and effective
Okay, so, I’m not a web developer and these things can take a lot of intense eye squinting and expert movements of the tongue.  But, if you read my last blog where we did an audit on my website homepage (cos we’re taking projects on in small bite-sized pieces here) you will know that two things that I said I’d start with were:

• Increasing the size of my logo to make it more prominent
• Creating a value proposition which clearly communicates what I do in a short sentence

​Well, I did it!  Here is the new look:

Larger logo and a 'value proposition'

Look I could spend hours trying to get a better design look on this but actually I just need my logo and service to stand out because that is what people are looking for.  Might I add that it’s the words that count and good direction from your website.

Your website should be saying “Hello, my name is **** and you’ve come to the right place. What would you like today, let me show you how to get there”

So let’s move on to the next tasks which were to:

• Change the tone to match my brand voice (sassy)
• Cut the writing down and make it appeal to my best clients (value proposition) 

So I’ve changed the tone to match my brand voice and now my homepage sounds just like me.  I love her! Lol! I do think that I’ve made it appeal to my ‘best customers’ because I’ve targeted the sorts of things that they may think/feel/want.  I’ve written the copy to reach out to the kind of people who I want to work with. They don’t want to write their own web content and they know what kind of person I am--cool, easy-going, a genius, I could go on...Honestly, why wouldn’t you choose me? And, I’ve reduced the writing on the screen to offer a ‘value proposition’. 

The next task is:

•  I’ll provide directions with a clickable link within each service description.  I’ll tell people clearly what they need to do or where they need to go next. Just like being a good host you have to anticipate your client’s needs and present them with it before they have to ask.

And there it is.  Clickable links in bold with clear next steps will usher my clients from reading to enquiring or buying.
Look:

​​

Just click on this picture to go straight to my website homepage and see it in all its glory.

See how instead of having a whole blurb about my Web Content writing on my homepage I have just used this powerful statement:

I can make your web content talk effectively to your target market so that you don't accidentally give a poor impression to your customers.
Click here to talk about how I can help you to be 'super' content with your website.

My link redirects to a new spot for my Web Content information where the rest of the blurb, and a clear next step is available.  What sort of next step? I have a buy now option that allows people to click and purchase my packaged items. Packaged items? That’s right remember my next task:

• I’ll package services like I have with my CV and Cover Letter links and send them to my shop or a contact page. 

How will people know what you’re selling if you don’t tell them? 
This is a lot simpler with product-based businesses because you can show and tell, but with service-based businesses such as You Have My Word it can be a bit tricky.  When people ask me what I do I say ‘I write stuff’. That doesn’t really tell people much and they say ‘what kind of stuff?’ and I say ‘anything’. It’s not very helpful really and doesn’t do the job of ‘converting’ an innocent person into a customer.
​So, I’ve packaged my services into products.  I’m going to let a picture speak a thousand words here:

Click image to go to this page

Now that I have packaged my services I have a place to usher people from my homepage to where they want to be.  Trust me, they do want to be there. When they click on the product they are interested in they get the full compelling blurb that used to be on my homepage. Also, I can use the URL of the product to advertise my services on Facebook or any social media platform and when people click on it it will come right back to the product on my website.  This will allow me to make Facebook Ads from them when I want to market my business services (more on this in later blogs, stay tuned).

What do you think?  Has my website homepage and web content improved overall?  This is just the beginning of a long journey into the world of effective websites and additional platforms which usher your clients towards conversion (that’s a fancy word for ‘buying things’).

If you’d like me to audit your website and whip-up some web content to delight your clients then you know what to do--contact me here if you want to work with someone cool (See what I did there?  I just linked you to my web content product package--boom).