Have you started thinking that websites are a bit of an old-fashioned way to do business? Here's why you need a website more than anything. . .
You’ve started your business and you’re set-up on Instagram and Facebook and you’ve got a growing number of followers--awesome! So far you’ve managed to conduct your business via social media, you’ve got an engaged audience who are buying your services, and you can’t see any reason why you’d need a website (congratulations by the way). You can use Facebook and Instagram Ads to boost posts and do advertising so it’s all good right? Well, maybe…
But, what happens if you accidentally violate Facebook’s terms and conditions and before you know it your page is deleted? Now you’re in cyber solitary confinement and you are not considered innocent till proven guilty, you are guilty, guilty, guilty and not allowed to have your Facebook business page back. No one will hear your cyber screams because you have disappeared into hot cyber air and your followers are just carrying on liking and commenting on other business pages and maybe even buying their services. What a shame that you didn’t have a website with a blog and an email sign-up form so that you could still write to your business family.
It might seem like I’m being dramatic, I can be pretty dramatic, but this is actually a genuine problem. Just google “why did my facebook page get deleted” and prepare yourself for the equivalent of a business horror show. This handy article might help you avoid getting your page deleted and offers some advice about what to do if you do find yourself wearing Facebook’s cloak of invisibility. I don’t want to double-down on scaring you into realising that you can’t rely on just Facebook to run your business from, but I’m going to, here’s another article that explains some of the ways that Facebook may end up deleting your business page and maybe even pages that haven’t made any violations yet just incase they might do so.
I’ve made my point haven’t I?
There are a ton of reasons why you really should have a business website, even if it is only a homepage with some contact details. I’m not going to reinvent the wheel here and regurgitate all the reasons myself when there is actually hundreds of articles out there that explain it all perfectly well. So I’ll just direct you to a good one and honestly if you need more information than what this excellent article provides, you probably should level-up and stop reading my blog because it is not going to satisfy your hunger! Here you will find out everything you need to know, including what you need to think about before you start building your website, what things can really make a bad impression, and how your website should be the anchor for your marketing.
Here’s the takeaway message:
You should have a website for your business if you want to be in control of your online presence.
If you’d like me to walk you through the process of getting your website set-up and doing what it needs to then just keep an eye out for these handy blog posts where I’ll share mine and other experts opinions.
When I started You Have My Word (three years ago) I very hurriedly put a website together. I put very little time into it because sometimes I take some very poorly thought out actions.My website has changed over the years to be a little better each time but tbh, it's actually pretty shit.I always intend to overhaul it 'when I get some spare time' but that just never ends up happening.
The truth is that I don't get much work through my website and I really only have it so that people can look me up online if they want to. But, I have written a lot of web content for clients over the years and I carry-out web audits for people to identify strengths and weaknesses in their websites. So, it's about time for me to practice what I preach.
Over the next little while I'll be sharing with you all the tips and tricks for making sure your website is in top notch form and doing the work it should be doing. I know you're all so excited, right?
If you want to see how shameful my website is right now then pop on over to www.youhavemyword.nz and start tut-tutting.
P.S. The picture above is nothing like how my work-space looks or will ever look. It's just a pretty stock photo I grabbed from Unsplash
I talk and think a lot, here I share the love and the words and the thoughts. Take it or leave it...