Have you started thinking that websites are a bit of an old-fashioned way to do business? Here's why you need a website more than anything. . .
You’ve started your business and you’re set-up on Instagram and Facebook and you’ve got a growing number of followers--awesome! So far you’ve managed to conduct your business via social media, you’ve got an engaged audience who are buying your services, and you can’t see any reason why you’d need a website (congratulations by the way). You can use Facebook and Instagram Ads to boost posts and do advertising so it’s all good right? Well, maybe…
But, what happens if you accidentally violate Facebook’s terms and conditions and before you know it your page is deleted? Now you’re in cyber solitary confinement and you are not considered innocent till proven guilty, you are guilty, guilty, guilty and not allowed to have your Facebook business page back. No one will hear your cyber screams because you have disappeared into hot cyber air and your followers are just carrying on liking and commenting on other business pages and maybe even buying their services. What a shame that you didn’t have a website with a blog and an email sign-up form so that you could still write to your business family.
It might seem like I’m being dramatic, I can be pretty dramatic, but this is actually a genuine problem. Just google “why did my facebook page get deleted” and prepare yourself for the equivalent of a business horror show. This handy article might help you avoid getting your page deleted and offers some advice about what to do if you do find yourself wearing Facebook’s cloak of invisibility. I don’t want to double-down on scaring you into realising that you can’t rely on just Facebook to run your business from, but I’m going to, here’s another article that explains some of the ways that Facebook may end up deleting your business page and maybe even pages that haven’t made any violations yet just incase they might do so.
I’ve made my point haven’t I?
There are a ton of reasons why you really should have a business website, even if it is only a homepage with some contact details. I’m not going to reinvent the wheel here and regurgitate all the reasons myself when there is actually hundreds of articles out there that explain it all perfectly well. So I’ll just direct you to a good one and honestly if you need more information than what this excellent article provides, you probably should level-up and stop reading my blog because it is not going to satisfy your hunger! Here you will find out everything you need to know, including what you need to think about before you start building your website, what things can really make a bad impression, and how your website should be the anchor for your marketing.
Here’s the takeaway message:
You should have a website for your business if you want to be in control of your online presence.
If you’d like me to walk you through the process of getting your website set-up and doing what it needs to then just keep an eye out for these handy blog posts where I’ll share mine and other experts opinions.
When I started You Have My Word (three years ago) I very hurriedly put a website together. I put very little time into it because sometimes I take some very poorly thought out actions.My website has changed over the years to be a little better each time but tbh, it's actually pretty shit.I always intend to overhaul it 'when I get some spare time' but that just never ends up happening.
The truth is that I don't get much work through my website and I really only have it so that people can look me up online if they want to. But, I have written a lot of web content for clients over the years and I carry-out web audits for people to identify strengths and weaknesses in their websites. So, it's about time for me to practice what I preach.
Over the next little while I'll be sharing with you all the tips and tricks for making sure your website is in top notch form and doing the work it should be doing. I know you're all so excited, right?
If you want to see how shameful my website is right now then pop on over to www.youhavemyword.nz and start tut-tutting.
P.S. The picture above is nothing like how my work-space looks or will ever look. It's just a pretty stock photo I grabbed from Unsplash
Nora and Delia Ephron’s
Love, Loss and What I Wore
The Dark Room
Director: Damian Thorne
Review Date: 24/05/2019
On Friday with my own squad of epic women we took the short stroll from The Brewers Apprentice to the Dark Room to catch this strong yet tender women-centric show. The title gives a decent clue as to what it was themed around, and a cast of strong, well-known local women was a good draw-card.
Beautiful floral artworks by local artist Amey Bell-Booth set a nice backdrop for an otherwise minimalist set. Five women (Gael Haining Ede, Jan Barnett, Trudy Pearson, Rachel Bowen, and Kate Balfour) dressed in black and seated on stools, faced the audience and spoke from the heart about life, and clothes in a series of candid monologues. That might sound a bit materialistic, but it was so much deeper than that. The closet was turned out, and every corner exposed as they each undressed the layers of clothing we hide behind. Comments by our parents that have haunted us for years, the well-meant but horrifying remarks tossed around about how we should look, the dresses worn at special occasions, the black-hole of the purse (handbag), rape and what was worn, the loved and lost clothes, the bad parts of our bodies, it was all there, and on point.
This show modeled excellent writing first and foremost. The script written by sisters Nora and Delia Ephron based on the book by Illene Beckerman was impeccable and all the women I attended with felt that it hit home in a perfectly true way.
Gael Haining Ede and Trudy Pearson produced emotionally vulnerable performances with expert style, and Rachel Bowen and Kate Balfour shared a beautiful and surprising scene about wedding outfits. Newcomer Jan Barnett delivered a challenging script about mini-skirts and her favourite boots.
I’m grateful that director Damian Thorne brought this show to Palmy. It was a lovely experience to share with friends. I’d suggest that you would need to be a particular kind of guy to gain enjoyment from this show. My hubby was going to attend but backed-out when he realised he would be the only man in the oestrogen-rich gang. I would have squirmed in angst if he was there because ninety minutes of deep discussion about women’s body image, clothes, relationships, aging and other stuff would be as overpowering for him as perfume sprayed right into his open eyes.
Review: The Addams Family
by Marshall Brickman and Rick Elice
Directors: Chris Burton, Kirsten Clark, Alex Hughes
Review Date: 14/03/2019
The PNBHS/PNGHS production is always a popular show, with many proud parents, grandparents and friends pouring in to the Speirs Centre to see the results of their children’s labours over a long period of time. For some, it becomes a tradition and they keep going back year after year long after their children have left school and moved on. This year’s show looks to be a crowd-pleaser since most parents will remember The Addams Family—with their peculiar dark ways— from when they were kids. Younger generations may remember the movie, or at least be lured by the mixture of gothic themes and comedy in this out-of-the ordinary musical.
The main roles I expected to see were all accounted for—Morticia with her sharp, passionate, and witchy ways, Gomez, Wednesday, Pugsly, Uncle Fester and Lurch. Even Thing made a brief appearance. Callum Pritchard’s role as Uncle Fester was a standout crowd favourite. Charisma and warmth glowed all around him or was that just the light glaring back from his bald head? His role was impeccably delivered, he had the audience happily eating out of his hand. A photo op following the show could be a good call for this year’s production, I for one would have stayed to give Uncle Fester a hug.
Lily Bourne pulled off an excellent Morticia and was elegant and poised in her role, I would not want to cross her. Oliver Inman’s Gomez Addams was charismatic, quick-witted and his devotion to the Spanish accent required was impressive. I had to keep reminding myself that Emily MacKay was a high school student and not actually the middle-aged mother Alice Bieneke which she played with exceptional talent. House servant and zombie Lurch was well-played by Jude Wightman. Though his role required mostly grunts instead of dialogue his stage presence more than made up for it. Rachel Hodgson’s arts of imitation were scarily accurate as Grandma Addams, similar to Emily Mackay’s role I had to keep reminding myself that she wasn’t in fact an old woman but rather a very talented young girl. Annabel Orwin showed her strength on stage again this year including her strong vocal skills, as did Grayson Lodge as Pugsly. Overall the talent was exceptional and a testament to the work that has been put in by everyone to produce a well-polished show with some enjoyable singing and dancing numbers performed by the cast.
The set worked well with a high-class gothic look opted for instead of the expected dust and cobwebs aesthetic. Stage changes were managed quickly and efficiently, a big job considering how many scenes there were in the show.
Technically this show ran well, a more practised eye than mine may have been able to pick out something but from this laypersons perspective everything ran smoothly.
The hard work put in to produce this show was evident as the cast and crew worked together confidently delivering this goth-themed, comedic musical. Comedic delivery of this dialogue-driven show was outstanding. Costuming, make-up and hair was excellent and consistent with the clean, dark lines of the Addams Family wardrobe.
This stage-adaptation of The Addams Family focuses on family values and the ‘normal’ and ‘not-so-normal’ ways of dealing with them. With its origins in USA it’s a formula that we are familiar with—some laughs, some drama, some good old family morals, and will it be a happy or an unhappy ending? I’ll leave the tension there. Spooky…
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